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How much does it cost to run Facebook and Google ads for small business owners (and tips on how to get cheaper leads)

Updated: Jan 13

Online advertising can be intimidating for small business owners. Setting up an ad campaign can be costly and lots of different voices online can make it confusing. Let's dive in.


How much does it cost to run a campaign on facebook for a small business?


To run a campaign on meta (Facebook/instagram) it takes 30-100$/day to get effective results. Here is why:


  • Cost per leads range from $11-$60+ depending on your area and industry. With a budget smaller than 30$, it could take up to a month to close one deal.


  • Split testing requires a large budget. A very large part of marketing is making decisions based off of data. When you run paid ad campaigns, you are buying that data from Meta. Without a proper budget, you or your marketing agency won't have the proper data required to make important decisions for your campaign.


  • You cant be competitive- which is everything. If you are in a small city with small competition, you may have a better chance bidding using a smaller budget. If you live in a metropolitan area, you are competing against huge companies who are spending 1000$+ dollars a day on google and facebook. Although it is possible to get qualified leads, they are going to be expensive due to demand.


If advertising on Facebook and Google sounds intimidating, check out our GROWTH Marketing Package. We will take care of all the dirty details required to run a profitable ad campaign.





Ads reporting, Meta Ads Manager
Ads reporting, Meta Ads Manager.



How Do I Get Cheaper Leads?


If you are committed to running your own ad campaigns for your business, here are some important things to keep in mind that will help you keep your CPC low:


  1. TESTING, TESTING, TESTING. Always test different versions of your ad. Don't over think it. Test different forms, landing page designs, pictures, and videos. The more you test, the faster you can figure out what resonates with your customers.


  2. Do your keyword research. Use a tool like SEMRUSH. Their keyword tool will help you figure out what buyers in your area are looking for.


  3. Content Creation: Social media is not something to overlook, even for service based companies. Read this article about how to get free leads using instagram








 
 
 

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